1/8/2024 0 Comments Etch a sketch art bob rossThe Etch A Sketch hasn't been without change in its 55-year history. "I like to think that the designers of that time took his drawing concept, said how do we make this look more like the hot, innovative thing right now, which is a TV, which is how we believe it got its look and feel today." It was the high-tech thing," Killgallon said. "You think about, well, why does the Etch A Sketch look like it does today? I think that TV was really coming on. Still, the Ohio Art Company didn't completely abandon the Etch A Sketch's resemblance to a TV set, as you can see today. The Ohio Art Company initially thought to keep that connection alive with the English translation of the title, "Magic Screen," but the company changed the name to Etch A Sketch some time between January 1960 and the product's official launch that summer. Cassagnes originally named it a "L'Ecran Magique," as it is still referred to in France today, because with its screen and two knobs, it resembled a TV set. In fact, TV was a major influence on the toy from the very beginning. The Bryan, Ohio-based Ohio Art Company eventually struck a deal with Cassagnes to acquire the rights to the Etch A Sketch for $25,000, more than the company had ever paid for a license, according to the National Toy Hall of Fame. Granjean signed over the French patent rights to Chaze, who licensed the French manufacturing and marketing rights to French toy company Joustra.Ĭassagnes introduced the Etch A Sketch at the Nuremberg Toy Fair in Germany in 1959, but it didn't attract much attention from manufacturers because they thought the inventor was asking for too much money in exchange for the rights. For this reason, Granjean was often erroneously credited throughout much of history as the inventor of the Etch A Sketch. Since he actually filed and paid for the patents, they were in Granjean's name, not Cassagnes'. with the help of his accountant Arthur Granjean. He eventually partnered with Paul Chaze, the owner of a small plastic injection molding company, who obtained patents for the toy in France and the U.S. However, he didn't have the funds to do so on his own. Winning a prize in a French invention competition motivated Cassagnes to patent his design. 16, 2013, realized that he could see the image he had drawn on the opposite side, and he was inspired to create a drawing toy. Cassagnes, who passed away at the age of 86 on Jan. While installing a factory light switch plate, he peeled off its translucent decal and made some pencil marks on it. Sometime around 1955 or 1956, a 30-something Andre Cassagnes was working as an electrician for a company called Lincrusta in Vitry-Sur-Seine, France. It's no surprise that the Etch A Sketch was born out of curiosity. Then they say, 'Wow, I want to try and do that.' " "We like to say Etch A Sketch, you know, it's easy to play with, but it's not easy to master, so I think that's a clear reason why it's thrived for 55 years, it's that kids will play with it, and they see things that Etch A Sketch inventors do with it, creating the Mona Lisa, just doing beautiful artwork. People say, 'Wow, how does it do that?'," said Killgallon in an interview with T-Lounge. "Even today in this high-tech world, there's something - even though it's low-tech - magical about Etch A Sketch.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |